d.
Developing Your Own Knowledge of the Resources
Having
made decisions about using some of the resources and opportunities
in tandem, it is important for the teacher in the case study to
get to know the resources well enough to feel confident about
using them in the classroom. It is also important that the pupils
will feel comfortable about using resources.
We
can focus on this with an exercise that should provide some focus
on the relations between generic CD-ROM encyclopędia material
and more focused web-based resources.
First,
take a look at the version of Encarta your school holds as part
of its Swansea Bay Online Learning Partnership contract. This
will be available from your mentor or your school's SBOLP contract
manager.
Then
answer the following questions - just to give you some focus to
begin with:
- How
far does the CD provide you with textual, graphical and video
resources you could find useful to merely set the scene for
this area of work?
- Do
you know how to copy and paste elements of the CD to your own
worksheets, and are you aware of the legal constraints on your
activity in this respect?
When
you have done this, take a look at the following web sites and
answer the questions:
Marketing
Company Sites
These sites belong to companies directly engaged in marketing
activity:
http://www.mra-net.org
The Market Research Association.
http://www.qrca.org
The Qualitative Research Consultants' Association.
http://www.bmra.org.uk
The British Market Research Association.
Sites Engaged
in Marketing
These sites belong not to marketing companies, but to businesses
who wish to undertake some market research and marketing activity
on their main sites:
http://www.alfaromeo.com
http://www.golfweb.com
Academic
and Research Sites
Here you will find work on the study and investigation of marketing
and advertising:
http://www.bized.ac.uk/stafsup/options/gnvqunit3.htm
- If
you were able to look at two or more of the sites, how would
you compare them in terms of relevance to the objectives the
teacher in the case study wants to meet?
- Do
any of the sites offer opportunity for two-way communication,
and how would you use this to the benefit of pupils?
When
you have looked at a CD and the web in the light of these questions,
and perhaps written some worksheets of your own to go with these
resources, you should discuss with your mentor what you want to
do with the material in the classroom. This can be done in a mentor
visit, over the telephone or by e-mail, and should serve merely
to satisfy you that you are on the right track with your use of
the materials.
 e.
Planning the Work of Learners
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