Part 1:
Preparing to Use ICT in Teaching

a. Aims and Objectives

The teacher's aim for the sake of this case study is to develop work in:

• Communication Key Skill - Level 3
• Element 3.3: Produce two documents on complex subjects
• Area of focus - Advertising on Television and the Internet

In this case the learners are vocational students in a range of areas. Several are working on GNVQ Advanced Health and Social care, several GNVQ Advanced Business and several GNVQ Advanced Leisure and Tourism. As we meet the teacher, he has previously taught the main area of work through a variety of methods, and has always been keen to have pupils work on a range of Media and Advertising issues in order to help them develop their understanding of the underlying patterns in advertising across a range of media.

Specifically, over an introductory two week phase of his programme, the teacher wants the pupils at this phase of their learning to be able to:

• Describe and evaluate the use of imagery in a range of advertisements on television and the Internet.
• Describe the differences between uses of language in advertising similar products across the media.
• Evaluate the relationship between medium and form of advertisement in the two media.
• Explain and predict the importance of diversity in advertising in the relation between TV and the Internet.

Questions for Consideration

• How do you currently deal with this area of work in the classroom?
• Do you use real examples of advertisements to illustrate points, and how do you manage use of and access to these?
• What are the main problems encountered when you work with real examples of television and Internet advertising?

Keep a short record of your responses to these questions for discussion with your mentor.

b. Deciding Whether to Use ICT