Part 1:
Preparing to Use ICT in Teaching
a.
Aims and Objectives
The
teacher's aim for the sake of this case study is to develop pupils'
understanding of a range of sports products using web-based advertising.
The teacher wants to introduce pupils to a variety of products
in a range of sports disciplines, as well as introducing pupils
to ideas in the area of the curriculum devoted to the role of
sport in society.
In
this case the learners are year 11 pupils on a GCSE course, though
we will see later that the pupils need not be studying for the
GCSE (part or whole) for this work to be useful. As you would
imagine, there is a very wide range of ability in the group, and
not all pupils are equally confident either with the technology
or the use of some of the ideas in the sport in society part of
the curriculum. The teacher himself is quite new to the use of
ICT in teaching, though he has used the internet before, has the
basics of word processing, and is an enthusiast for use of the
Internet in this area of work.
As
we meet the teacher, he has previously taught the area of work
through traditional talk-and-chalk methods, as well as having
used video material to discuss advertising of sports related products.
He has a reservoir of printed material from newspapers and magazines,
though this he finds has quickly dated in terms of the sports
technology of the products and in terms of the images supplied
to engage pupils.
Specifically,
over an introductory two-week phase of his programme, the teacher
wants the pupils at this phase of their learning to be able to:
- Identify
the main brands for sporting products used in the UK - general
consumer market.
- Locate
the brands' web sites on the Internet.
- Answer
a range of questions about the use of images in the web site.
- Relate
the images used to a portrayal of sport.
- Explain
the relation between sport and leisure in the marketing and
use of the products discussed.
Questions
for Consideration
- How
do you currently deal with this area of work in the classroom?
- Do
you use real examples of advertising activity to illustrate
points, and how do you manage use of and access to these?
- What
are the main problems encountered when you work with real examples
of advertising?
Keep
a short record of your responses to these questions for discussion
with your mentor.
 b.
Deciding Whether to Use ICT
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